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Head of Marketing – Nordics

A unified marketing approach across countries and channels

Odense / hybrid

Do you want to play a key role in strengthening TEMPUR's already impressive market position in the Nordics? In Denmark, Norway, Sweden, and Finland, TEMPUR's local organizations have already established solid marketing setups. Now is the time to join the forces and elevate the efforts to new heights with a unified, coordinated Nordic strategy - online as well as offline.

Developing the Nordic organization and executing a unified strategy

Your primary objective is to establish a coordinated marketing approach across the Nordic countries. This doesn't mean simply replicating the Danish model for the other Nordic countries. On the contrary, organizations in these countries have achieved impressive results through diverse channel strategies and effective market communication.

Therefore, your success will depend on harnessing the organization's competencies and ideas, making optimal use of a substantial shared budget, and recognizing the value of one of the Nordics' strongest consumer brands.

You will oversee the marketing teams in all four countries, managing a total of 11 skilled employees and managers. This includes handling the overall budget, implementing shared media agreements, and developing and executing a unified Nordic strategy. This endeavor will entail close collaboration with the local teams, the VP for the Nordics, and the international marketing department in London.

This is a strategic role in an organization that has achieved one of the greatest market successes by ensuring that everyone, including employees in strategic positions, acts tactically and operationally in daily execution. Therefore, it is natural that you actively participate in idea and concept creation, selection and negotiations with key suppliers, and in developing the Nordics organization.

Experienced in marketing high-end consumer products in the Nordics

You have experience in marketing branded consumer products to conscious consumers who explore and purchase through various channels. You are familiar with omnichannel marketing and understand the ongoing evolution in consumers' buying journeys.

Understanding the mechanics involved when the overall marketing effort must accommodate various interests inherent in multichannel distribution, covering brand stores, wholesalers, and e-commerce, is crucial. With a rapidly growing online business and significant potential, strong skills in developing and executing digital marketing strategies, particularly focusing on performance marketing, are essential.

As you will be supervising a team of highly skilled professionals, prior experience in leading a department of specialists is necessary, even if this is your first role where you take on full responsibility. You are accustomed to handling sizable budgets and excel in maximizing collaboration with agencies—both creative and media.

You are innovative and exhibit contagious enthusiasm when presenting your ideas to the organization. Being part of a large international corporation necessitates fluency in English, both written and spoken, in your daily communication with customers and colleagues.

When you're not visiting your teams in Sweden, Finland, or Norway, you will have a designated workspace at the Danish office located in the central part of Odense.

An international role with great responsibility and the support of a super brand

You will have an exciting opportunity to build upon a fantastic success story, with the freedom to innovate. While being anchored within the Nordic organization, you'll also have the chance to learn from the successes of other countries that have achieved equally strong positions through their execution of the overall strategy.

Expect a work environment characterized by camaraderie, both locally and internationally, with a dynamic and results-oriented atmosphere. Collaboration is key, with everyone working together as a team, sharing a strong sense of camaraderie and spirit - and, most importantly, a shared passion for TEMPUR's vision of "Improving sleep for more people every night all around the world."

For further information, please contact Mikkel Nielsen and Jesper Nielsen at +45 6610 2015 or apply for the position today. We conduct interviews on an ongoing basis and will hire when we find the right candidate.

Jesper Nielsen
+45 2448 2015

Read more about Tempur Sealy Danmark

Tempur Sealy International Inc. is the world’s largest bedding provider. The company develops, manufactures, and markets mattresses, adjustable bases, pillows, and other sleep and relaxation products. Combining a proud history and groundbreaking innovation, the company holds some of the most highly recognized brands in the history: Tempur®, Tempur-Pedic®, Cocoon by Sealy, Sealy®, and Sterns & Foster®. The company’s products are delivered to consumers in more than 90 international markets through multiple channels. Read more at http://www.tempursealy.com/.